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Generative AI is rapidly turning into a knowledge work engine for enterprises by pairing itself with the human talent of knowledge workers, driven by its immense popularity (e.g. ChatGPT) and ease of use. Enterprise services like IT, security ops, customer success & support and HR have been important centers of excellence in knowledge work within the enterprise. The recent proliferation of generative AI as a second engine of knowledge work is causing radical shifts in the service platforms, workflow management and the experiences of employees and customers. Service platform leaders are embedding generative AI deep in their offerings to be accessible across all workflows as seen in recent announcements like those from ServiceNow/NVIDIA and Microsoft/OpenAI. Early adopter workflows like service incidence prioritization & resolution, expert conversational bots and knowledge extraction & learning are redefining how IT and customer support operate with generative AI. Generative AI also brings many challenges of emerging technologies like hallucination risks, uncertainties around regulations, economics of large foundational models vs. small models and risks of data/IP leakage. This event organized by The Hive Think Tank brings together a panel of enterprise service and generative AI leaders, who are crafting the engines of AI and knowledge workers to drive the next wave of enterprise digital transformation over this decade.