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In this episode of Verdicts & Vogue, host Cristina Perez Hesano sits down with longtime industry leader Lorie Valdez, President of Business Development at Standup MRI, for an honest and inspiring conversation about growth, resilience, and building meaningful connections in the personal injury space. The episode opens with a candid discussion about stepping into the spotlight, as Lorie shares her journey into podcasting and how learning to relax and truly listen transformed her interviewing style. Inspired by her father’s background in radio and television, she reflects on how a simple idea evolved into her own podcast platform designed to bridge relationships between attorneys, doctors, and providers. Her philosophy is rooted in creating win-win opportunities and highlighting others, a mindset that has shaped her career and reputation across Arizona’s legal and medical communities. Lorie takes listeners back to the beginning of her career, sharing how she started from the ground up as a receptionist in a personal injury law firm and gradually learned every layer of the industry. From pre-litigation work to public adjusting, she recalls the early experiences that helped her understand both the legal and medical sides of personal injury cases. She candidly describes the challenges of adapting to new roles, including her transition into the medical field, where she initially felt out of her comfort zone but ultimately discovered a passion for patient care and collaboration. The conversation highlights the importance of business development as more than marketing. Lorie explains that true growth requires consistency, leadership, and a genuine belief in the product or service you represent. She emphasizes that success comes from connection rather than communication alone, encouraging listeners to find common ground and build authentic relationships that benefit everyone involved. Listeners also get an inside look at the evolution of Standup MRI and how Lorie helped shape its growth. When she joined in 2008, the company had no established lien department or personal injury referral framework. Through persistence, education, and countless door-knocking moments, she introduced new processes, helped providers understand imaging needs, and expanded access to advanced MRI technology. Over time, her efforts contributed to the expansion of multiple locations and advanced imaging capabilities designed to improve patient outcomes, including options for claustrophobic patients and specialized injury evaluations. Cristina and Lorie dive into what it really takes to build something sustainable in business: vision, faith, and the willingness to keep going even when progress feels slow. Lorie shares that early setbacks and quiet seasons were part of the process, but staying consistent and believing in her mission allowed her to create long-term success. She credits strong support systems, mentorship, and a relentless commitment to service as key factors in reaching record-breaking growth years. The episode closes with a powerful reflection on perseverance and purpose. Lorie’s story is a reminder that success is rarely overnight, and that the combination of hard work, adaptability, and heart can transform not only a business but an entire professional community. As part one ends, listeners are left anticipating part two, where the conversation will dive deeper into mindset, hustle, and the principles that continue to guide her journey. This episode is a must-listen for anyone in legal, medical, or entrepreneurial spaces who wants insight into relationship-driven growth, leadership, and the power of staying aligned with your vision.