The Risk of Insult is the Price of Clarity скачать в хорошем качестве

The Risk of Insult is the Price of Clarity

Want Ads That Actually Work? Say the Thing No One Else Will. In this premiere episode of The Wizard of Ads Podcast, Todd Liles sits down with legendary ad man Roy H. Williams—author, teacher, and the Wizard himself—to uncover why safe marketing is invisible, and clarity requires courage. In This Episode, You’ll Learn: -The bold principle that built Roy’s career -How to build trust instantly in your message -Why clarity beats cleverness in advertising -The #1 way to tell if a marketer is full of crap -How Apple’s 1984 ad insulted its way into history -Why budget doesn’t matter if your message sucks -The real difference between attention and persuasion Listen to the full audio episode on: Spotify: https://open.spotify.com/show/1j8pYaJ... Apple: https://podcasts.apple.com/us/podcast... SUBSCRIBE for more episodes with Roy, Todd, and other bold business thinkers. Drop your biggest takeaway in the comments—what ad lesson hit hardest? Share this with a business owner who refuses to be ordinary.