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Why do stories sell when facts don’t? Because humans are hardwired for stories — not statistics. In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams explore the psychology behind storytelling and why the most successful brands craft their message around human emotion, rather than just logic. You’ll learn: -Why stories build trust faster than any sales pitch -How myths, archetypes, and origin stories shape your brand identity -The difference between emotional truth and exaggeration -Why misaligned brand stories destroy trust -How to find the “gold” in your company’s story through conversation and listening -And how storytelling turns ordinary companies into unforgettable brands “When people hear a story, they imagine it. When they imagine it, they experience it. And when they experience it, they remember it.” – Roy H. Williams Hit the subscribe button for new episodes that challenge the way you think about advertising—and help you speak straight to the heart. If something we covered sparked an idea, stirred a memory, or just made you see things differently, drop a comment below. Because great advertising doesn’t just sell—it sticks. Let’s keep creating messages worth remembering. FIND THIS EPISODE ON: Spotify: https://open.spotify.com/show/1j8pYaJ... Apple Podcasts: https://podcasts.apple.com/us/podcast... Or catch all episodes at: [https://www.toddliles.com](https://www.toddliles.com/) #Storytelling #MarketingStrategy #WizardOfAds #ToddLiles #BrandBuilding #BusinessGrowth #Entrepreneurship #MarketingPodcast #StorySelling