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Save 30% FOR LIFE on 1of10 using code JAY: https://creatorscience.co/1of10-yt-ra... Get our list of recommended gear: https://creatorscience.co/toolbox-yt-... Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU. In this episode you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. 🧪 Join The Lab: https://join.creatorscience.com 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com *** CONNECT WITH CALEB 🌐 Website: https://www.calebralston.com/ 🐦 Twitter: https://x.com/calebralston 📸 Instagram: / calebralston 💼 LinkedIn: / calebralston 📹 YouTube: / @calebralston *** CONNECT WITH ME 🐦 Twitter: / jayclouse 📸 Instagram: / jayclouse 🎵 TikTok: / jayclouse 💼 LinkedIn: / jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: / conorconaboy Thumbnail Artist // Jonathan Sippel: / thumbnailgrail TIMESTAMPS 00:00 - The Secret Man Behind GaryVee and the Hormozi’s 01:11 - How Often Do the Top 1% Post? 03:31 - The Brand Journey Framework 05:18 - Being Intentional With Your Content 08:51 - Is It Possible to NOT Niche Down? 12:32 - Viral Ideas Made Easy with 1of10 13:55 - Say the Same Things in Different Ways 18:07 - Tracking and Analyzing Data 22:36 - Maintaining Quality While Increasing Quantity 24:27 - What it Actually Takes to Perform like the 1% 27:21 - Where to Start 30:22 - Building a Personalized Team 34:54 - Agency vs Full Time vs Contractor 41:58 - Developing a Content Strategy 45:15 - Width Content vs Depth Content 46:55 - Scaling Trust Using Educational Content 50:02 - Best Call to Action Strategy 52:10 - Email and Web Traffic Strategy 55:27 - How Caleb is Going About Hiring His Own Team 58:53 - The Correct Way to Give Feedback to Your Team 1:03:17 - How to Take Inspiration from Others 1:04:55 - Which Platform Has the Biggest Opportunity 1:06:57 - Audio Content Strategy 1:08:47 - Why You Need to Collaborate with Others