The Strategic Skills That Win and Keep Sponsors скачать в хорошем качестве

The Strategic Skills That Win and Keep Sponsors

In this SponsorCX webinar, Jim Andrews sits down with Patrick Pierce to talk about what actually makes sponsorship relationships work—from the first sales conversation to long-term renewal strategy. This isn’t a conversation about flashy assets or surface-level activation. It’s a practical look at the strategic skills that help sponsorship teams create real value, prove results, and become better partners. In this session, we cover: Why strong sponsorships start with business solutions, not just inventory How to think about measurement, ROI, and reporting in a way that matters Why relationships still matter just as much as results How to help partners succeed even when they’re stretched thin internally What rights holders can do to build trust, flexibility, and long-term alignment Why “talent” doesn’t always mean celebrity—and how to think more strategically about influence Common reasons sponsorships fade and what teams can do earlier to prevent it Jim and Patrick also share real examples from leading brands and properties, including lessons from Allstate, Aon, Manchester United, Etihad Airways, and more. If you’re responsible for sponsorship sales, partner management, activation, or long-term sponsor retention, this webinar will help you think more clearly about what creates durable partnerships—and what quietly puts them at risk. Featured speakers: Jim Andrews — Founder & CEO, A-Mark Partnership Strategies Patrick Pierce — Founder, FREDY; former sponsorship leader at Allstate, Aon, Etihad Airways, and Endeavor Who should watch: Sponsorship Managers, Partnership Directors, brand marketers, rights holders, sales leaders, and anyone responsible for building or managing sponsorship strategy. What helps partnerships last longer: better measurement, better communication, or better alignment? #Sponsorship #BrandPartnerships #SponsorshipSales #PartnershipStrategy #SportsMarketing #SponsorRetention #SponsorshipROI #CorporatePartnerships