How Salt, Sugar & Fat Are Hacking Your Brain | Michael Moss скачать в хорошем качестве

How Salt, Sugar & Fat Are Hacking Your Brain | Michael Moss

Dr. Mark Hyman sits down with Michael Moss, author of "Salt Sugar Fat," to discuss how processed food companies use food marketing to make their products addictive. They explore the science behind food addiction and the insights from the salt sugar fat audiobook. Learn how to make healthy eating choices for better health and avoid food science. In 1999, the heads of the biggest food companies held a secret meeting at Pillsbury headquarters. Insiders warned them their products were fueling obesity, diabetes, and even cancer, pleading with them to change. The executives refused, protecting their "company jewels"—salt, sugar, and fat—to protect shareholder value. Pulitzer Prize-winning investigative journalist Michael Moss joins Dr. Hyman to unveil the playbook these companies use to "hack" our brains and get us hooked. He reveals the industry's internal language for engineering addiction—from creating the perfect "bliss point" to designing "vanishing caloric density" (so your brain doesn't register the calories) and finding "heavy users" to sell even more product to. In this conversation, Michael Moss and Dr. Hyman discuss: The "unholy trinity" the food industry relies on: salt, sugar, and fat. The science of "mouthfeel" and the "flavor burst" designed to be irresistible. How fMRI scans show junk food stimulating the same brain areas as cocaine. A shocking admission: Why many food executives "don't eat their own products". How to read deceptive food labels and avoid the "zero trans fat" loophole. The shocking story of how the US government helped the industry push processed cheese (0:00) Introduction of Michael Moss, Pulitzer Prize-winning journalist (0:49) Michael Moss's career and transition to food industry investigation (3:21) Investigative findings on processed food industry practices (6:00) Food industry's secret meeting and health concerns (8:01) Challenges and addiction potential of salt, sugar, and fat in processed foods (13:44) Brain science and MRI studies on food addiction (16:22) Personal choice, food addiction, and industry responsibility (26:39) Industry insiders and global differences in food formulation (29:12) Consumer awareness and impact on processed food industry (31:08) Health consequences and international actions against processed foods (34:00) Understanding food labels and government-industry conflicts (38:03) Government's role in promoting processed food consumption (40:19) Targeting disadvantaged communities with unhealthy foods (42:01) Societal costs and resource ownership by food companies (44:12) Legal actions against tobacco vs. food industries (48:24) Chronic disease crisis and healthcare costs (50:14) Food security and population growth (51:45) Vision for a healthier food system (55:35) Addressing food deserts and the importance of food education (1:03:10) Making simple dietary changes for better health (1:07:02) The science of diet change and health outcomes (1:07:45) Concluding thoughts and call to action #MichaelMoss #MarkHyman #FoodAddiction #ProcessedFood #SaltSugarFat