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In this episode of the LoLa Podcast, Roger Theophanous sits down with Jasmine Christmas, COO and co-founder of Dead Nice Studio, a UI, UX, and engineering studio built by ex-Keywords Studios teammates. We go deep into what player-first UI and UX actually means in modern game development, why UI is still massively under-supported across studios, and how Dead Nice delivers end-to-end UI, UX, and engineering while staying fully remote. Jasmine breaks down how Dead Nice stayed profitable from day one during one of the most turbulent periods the games industry has ever seen, why accessibility is a commercial advantage not a checkbox, and how indie studios are quietly outmanoeuvring bloated AAA teams. We also cover AI in game development, NPC behaviour, live service economics, pricing pressure, and why treating players with respect is the only long-term strategy that works. If you are a game developer, studio founder, publisher, or care about how great games are actually made, this episode is essential viewing. Guest Jasmine Christmas COO and Co-founder, Dead Nice Studio Links Website: https://www.deadnicestudio.com/ Jasmine Christmas on LinkedIn: / jasminechristmas Dead Nice Studio on LinkedIn: / deadnicestudio Dead Nice Studio on Instagram: / deadnice.studio Topics covered • Game UI and UX done properly • UI engineering inside real game engines • Accessibility as a growth strategy • Indie studios vs AAA economics • Staying profitable in a broken market • Remote-first creative studios • AI, iteration, and where humans still win #GameDev #UIUX #GameDesign #UIEngineering #IndieGames #AAA #AccessibilityInGames #RemoteStudio #GamingIndustry #DeadNiceStudio #LoLaPodcast