How to Use Storytelling to Increase Landing Page Conversions скачать в хорошем качестве

How to Use Storytelling to Increase Landing Page Conversions

This video talks about how storytelling can help design and convert landing pages using the Story Circle. 00:00 Introduction 00:35 What is a Story? 01:10 What is Storytelling? 01:46 Story Circle 02:38 Does a Knock-Knock Joke tell a Story? 02:58 Story Circle and Knock-Knock 04:33 Can we Apply Storytelling to a Landing Page? 04:54 Hero Banner 05:12 Hero Title 06:05 Storytelling on Hello Tushy's Landing Page 07:48 Conflict and Resolution: Integral Parts of a Story 08:54 USP: Unique Selling Point 09:52 Setting your own Chronology for a Hero's Journey What is a Story? A story is any incident that piques your interest and keeps you hooked to find out the end of it. What is Storytelling? Storytelling is an art used by people and in our case marketers to hook their target audience to their content and keep them interested until they decide to convert. Story Circle Story Circle is an analytical model that can be applied to any story and can also be used to create a well-constructed story. Covering all the basic factors required by any great story, it sets a protagonist and is used to define the impact of their journey that is the tale. Does a Knock Knock Joke tell a story? Of course, it does. It starts with the protagonist being probed to answer the door and ends at a punchline that changes the way the hero looks at a certain factor. Can Storytelling be applied to a Landing Page? Yes! In fact, the most successful landing pages are often the ones that account for good storytelling. With a good story, the intended user is almost certain to follow the website if not directly buy and convert Hero Banner These are the first impression any user might get upon visiting the landing page. With a good Hero Banner consisting of Hero Title and Hero Copy, the user feels the landing page to be highly relatable to them. Hero Title An opener or a tagline that attracts the viewer while telling them about what to expect from a landing page. Storytelling on Hello Tushy’s Landing Page Hello Tushy uses an interactive style of storytelling by applying macabre visuals in its hero banner. And to better relate to their intended consumers, the Hero Title then swoops in to claim that Hello Tushy will revamp a normal restroom to the best room. Conflict and Resolution The idea of storytelling on a landing page is to build curiosity within the audience. This is often accomplished by presenting a conflict that the user is already facing or might be facing soon. On the same landing page, one or more solutions are also offered to resolve the labeled conflict. USP: Unique Selling Point It is extremely important that the landing page establishes why the current website offers the best resolutions to a user’s conflict. This is often done by demonstrating the brand’s USP, or Unique Selling Point, a core competence that isn’t present with other alternatives a user might consider. Setting the Chronology to a Hero’s Journey Setting a Chronology of the Hero’s Journey on a Landing Page is always at the discretion of the brand itself. The story circle is not meant to be followed in a singular order. However, it is best to follow all or most of the factors, especially putting the customer as the protagonist. Link Building HQ At Link Building HQ, our goal is to provide the most relevant and up-to-date information to search engine marketers. Visit our website: https://www.linkbuildinghq.com/ for more amazing tips. Useful Links: Dan Harmon's Story Circle: https://s.studiobinder.com/wp-content... Hello Tushy's Landing Page: https://hellotushy.com/ Storytelling for a High Converting Landing Page: https://www.linkbuildinghq.com/storyt...