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Today on The Owner Seat Podcast, host Albert Ramos goes straight at the thing most fitness + wellness founders keep trying to “AI their way out of”… Broken financial infrastructure. My guest is Bill Dillmeier — an operator-minded finance leader who’s obsessed with the boring stuff that actually determines whether your studio scales cleanly: accounting systems, revenue + cost truth, cash timing, and decision-grade visibility. Bill’s core message is simple and it should make every owner uncomfortable: Better forecasts don’t fix broken financial plumbing. Infrastructure comes before insight. This episode is for fitness + wellness business owners, franchisees, and franchisors who are tired of: running the business off bank balance + vibes using Stripe/Shopify as a P&L “forecasting” from spreadsheets that don’t match reality finding out margins are leaking after month-end buying dashboards/AI tools that only amplify bad data making growth decisions without clean unit economics Top topics we cover 1) Why “better forecasting” is a trap when the foundation is weak How forecasting becomes guesswork when revenue, costs, and timing don’t live in one system of record. 2) The 3 fake signals owners use instead of real financial truth Why bank balance, sales platform revenue, and spreadsheet reporting quietly destroy confidence as you scale. 3) What “financial plumbing” actually means in a fitness business The practical building blocks: chart of accounts structure, close process, cash vs accrual clarity, location-level tagging, and reconciliation discipline. 4) The hidden cost of messy books: slower decisions + louder meetings What happens when Sales, Ops, and Finance all show up with different numbers—and why conviction drops even when revenue is growing. 5) AI + usage-based tools are coming for your margins Why the next wave of software pricing (usage-based, tokenized, variable) makes real-time cost visibility mandatory—not optional. How this episode helps you win If you’re a boutique operator: You’ll learn what to fix first so your P&L becomes decision-grade—and your cash stops surprising you. If you’re a franchisee: You’ll leave with a clearer infrastructure model to protect margins, manage local labor/COGS, and make growth decisions with confidence. If you’re a franchisor: You’ll understand what a “finance system that scales” looks like across locations—so you can standardize reporting, protect brand economics, and stop allowing drift. 📊 Work with Albert — Fractional CFO for Fitness & Wellness I’m Albert Ramos, Fractional CFO + Founder at Stratego Intel Consulting. I help fitness, wellness, and franchise brands ($500K–$30M) build cash visibility, utilization + pricing models, and capital planning so decisions are clean and defensible. Book a CFO Strategy Call (Albert): https://calendly.com/albertramosjr-st... Free Stratego CFO Playbook: https://forms.gle/CfMHAYNztLYHap349 🎙 More from The Owner Seat New episodes drop every Monday & Friday at 8:00 AM CST. Stratego Intel: https://www.StrategoIntel.com Connect with Albert on LinkedIn: /albertramosjr 🔎 Keywords for YouTube Search (SEO) fitness studio accounting, gym cash flow, fractional CFO for gyms, fitness franchise financials, studio unit economics, gym profitability, monthly close process, chart of accounts fitness, cash vs accrual for gyms, financial infrastructure, accounting system for fitness business, forecasting for gyms, budgeting for fitness studios, P&L visibility, margin leakage, retention economics, labor cost control, multi-location fitness reporting, finance systems for franchisors, AI finance tools, usage-based pricing software, SaaS pricing impact on margins Hit play — and take your seat back.