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How He Makes 100 CRORES By Selling COFFEE - Shocking!! In this podcast, Nitin Bajaj talks with Bharat Sethi, who is the CEO and founder of two highly successful businesses, Rage Coffee and Poster Gully. It's no secret that Rage Coffee is making waves in the coffee world. As Bharat shares key insights and lessons learned along his entrepreneurial journey, he also talks about the nuances of the coffee business. He also discusses the importance of understanding consumer behavior while you are building an aspirational brand. The podcast starts with what exactly is Rage Coffee and tips on how to start a coffee brand. Bharat also spills the beans on his magic formula that makes Rage Coffee unique. Watch this podcast till the end to know how Bharat built Rage Coffee from scratch and earning 1 CR weekly. Liked the video? Like, comment & subscribe for more! Follow us on other social media platforms: Instagram: / mad_over_growth LinkedIn: / madovergrowth Twitter: / madovergrowth WhatsApp: https://whatsapp.com/channel/0029VaBZ... Follow Bharat Sethi: Instagram: / bharat_sethi LinkedIn: / sethibharat Twitter: / bharatsethi_ CHAPTERS: 00:00 Introduction 01:55 What exactly is Rage Coffee? 05:12 Why aspirational brand is important? 10:51 The story behind Rage Coffee's name 14:01 Tips for starting a coffee brand 19:49 How do you identify a consumer market gap? 26:06 Preparation for starting a business 30:42 Supply Chain of the coffee industry 36:11 Magic formula to make Rage Coffee 43:10 Sampling process in the coffee industry 50:54 Licenses needed for FMCG brand 53:45 Shelf life of FMCG products #RageCoffee #FoodBrand #Startups #Coffee #StartUp #Entrepreneurship #Business #Podcast #MadOverGrowth #NitinBajaj ---- About Mad Over Growth: Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success. Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business. This podcast is produced by EasyLeadz. ---- About EasyLeadz: EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt Visit our website: https://www.easyleadz.com/ LinkedIn: / easyleadz Instagram: / easyleadz