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Why You Should Care About Instant Coffee

I'm sure many will roll their eyes at the mere thought of this subject matter, but I implore you to watch the video the whole way through before commenting! Excited for a lively discussion in the comments and hope roasteries, manufacturers, and the coffee community at large will take part. LINKS TO PAPERS: Sebastian Humbert, "Life cycle assessment of spray dried soluble coffee and comparison with alternatives" 2009 https://www.sciencedirect.com/science... H.A. Hassard, "Product carbon footprint and energy analysis of alternative coffee products in Japan" 2009. https://www.sciencedirect.com/science... Piya Gosalvitr, "An environmental and economic sustainability assessment of coffee production in the UK" 2023 https://www.sciencedirect.com/science... --Should be noted this one assumes instant with a 250g glass jar as well as more green making up a dose, which are odd assumptions to make that elevate greatly the number shown for instant. A big appeal to instant is, in fact, the high extraction needing less green. Here’s how your cup of coffee contributes to climate change https://theconversation.com/heres-how... --This presents the research from the following article in a more digestible way. Andrea L. Hicks, "Environmental Implications of Consumer Convenience: Coffee as a Case Study" 2017 https://onlinelibrary.wiley.com/doi/1... Here is a link to Swift: https://www.swiftcoffee.com/ Black and White: https://www.blackwhiteroasters.com/co... Luminous: https://www.loveluminous.coffee/ Leuchtfeuer: https://www.leuchtfeuer.coffee/en-in/... The Barn: https://thebarn.de/products/instant-e... Others named that are now closed: Sudden Coffee, Voila Coffee LINKS __________________ Join my Patreon community at:   / lancehedrick   Find me on IG at:   / lancehedrick   Find me on Facebook at:   / lancehedrickcoffee   My storefront: https://www.amazon.com/shop/lancehedrick My SECOND Channel: Lance Hedrick Unfiltered    / @lancehedrickunfiltered   __________________ TIME CUES: 0:00- Overview 0:50- Hot Spray Evaporation 3:37- Freeze Dry Sublimation 6:54- Sustainability and Specialty 10:05- New Turn? 11:40- Blind Taste Test 16:49- An Instant Future?