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Meet four of the minds behind Solutions Central — a new “strategy connection point” debuting at HCIC. In this Unscripted Vegas Takeover edition, host Kirsten Lecky chats with: • Therese Lockemy, Founder & CEO, Inner Path Digital • Michael Gowan, Principal, Gowan Communications Group • Christina Campo, Founder, JourneyBerry • Nicole Vafadari, Founder, Doret Consulting What’s Solutions Central? Think Grand Central Station for healthcare strategy: independent experts and boutique agencies teaming up to swap ideas, solve challenges and point leaders toward next steps. The crew previews their HCIC booth experience — challenge cards, a scratch-off giveaway and a spot right across from the podcasting station — then play some Vegas-flavored prompts about bets, jackpots and show titles. Conversation highlights include data-driven personalization (and doing it safely), collaboration that helps others shine, knowing when content “hits,” and why packaging services can speed outcomes for clients. 👉 Subscribe to Kirsten’s Unscripted newsletter for new episodes: / 7339271137203298304 Connect with us Kirsten Lecky, EVP, Insights and Growth, WG Content 📧 kirsten@wgcontent.com 🔗 / kirstenmlecky Guests Therese Lockemy, Founder & CEO, Inner Path Digital 🔗 / thereselockemy Michael Gowan, Principal, Gowan Communications Group 🔗 / michael-gowan-837a26 Christina Campo, Founder, JourneyBerry 🔗 / christinadcampo Nicole Vafadari, Founder, Doret Consulting 🔗 / nicolevafadari Highlights and timestamps: 00:00 Welcome to the Vegas Takeover + what “Solutions Central” is 01:33 “Grand Central for strategy” — the booth concept at HCIC 02:10 Meet Michael Gowan — 25 years in healthcare content 02:37 Meet Nicole Vafadari — CRM & MarTech for healthcare 03:46 Meet Christina Campo — Salesforce partner with clinic-side roots 04:47 Meet Therese Lockemy — building digital programs that scale 06:20 Big bet on the future: data + personalization (done right) 07:35 Will AI help? Privacy-aware ways to unlock value 08:49 Collaboration “lucky charm”: help others shine 10:33 Hitting the jackpot: smiles, metrics and user testing 11:55 If you win big: productizing services to move faster 14:40 If Solutions Central were a Vegas show… “No Sales Saloon” 15:57 From K-Pop to “H-Pop Problem Hunters” 17:17 “Ocean’s 13: Marketer’s Edition” — 13 experts, one heist (the hard problems) 18:40 HCIC details: challenge cards, scratch-offs, booth location #Unscripted #HealthcareMarketing #HCIC