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If your photo booth business feels like it’s blending in with everyone else, this episode is for you. In this episode of Photobooth CEO, I talk with Greg from the Photobooth Club and Soull Studios to talk about building a real brand, standing out in crowded markets, pricing with confidence, and creating experience-driven services that lead to stronger referrals and better clients. You will learn: How to grow beyond being just a rental business Simple ways to bundle services without overwhelming clients Why focusing on relationships leads to repeat bookings Perfect for photobooth owners, wedding vendors, and creative entrepreneurs looking for clear direction and real-world insight. Connect with Greg: Website: soullstudios.com Instagram: @soullstudios Subscribe to Photobooth CEO for more strategies to help you grow and scale your event business. #photoboothbusiness #photoboothowner #eventbusiness #creativeentrepreneur #photoboothceo WHAT IS PHOTOBOOTH CEO? If your photobooth business feels confusing stressful or harder than it should this channel was built for you. Photobooth CEO helps you cut through the noise learn how to run your business with clarity and turn it into a profitable operation that pays well books consistently and becomes something you actually love running. 💡 STEP 1: Stop Guessing and Start Right 📥 FREE Quick Start Guide Learn exactly how to launch and book your first paid events. Perfect for beginners. ➡️ https://www.photoboothceo.com/kick-st... 📄 FREE Event Contract Template Protect your bookings from cancellations and disputes. ➡️ https://www.photoboothceo.com/protect... 💡 FREE Pricing Cheatsheet Know what to charge and how to build your packages. My gift to you. ➡️ https://www.photoboothceo.com/free-pr... ✨ FREE Copy Paste Book Scripts SMS and Email scripts with 20 proven messages to get fast bookings. ➡️ https://www.photoboothceo.com/Startin... 🔥 Recommended Photobooth Equipment & Deals 🔥 Photobooth Supply Co Premium all-in-one turn-key booths that impress clients and look amazing at events. Get 150$ OFF ALL BOOTHS with my code "PHOTOBOOTHCEO150" ➡️ https://photoboothsupplyco.com/discou... ✨ Glamour Booths Handcrafted wooden booths for luxury weddings and high-end clients. 🎁 Use code CHARLES25 for $50–$100 off ➡️ https://theglamourbooth.com/CHARLES25 💡 Foto Master Exclusive Offer Save $250 on a Turn-Key or DIY photobooth using my Photobooth CEO link. ➡️ https://loox.io/z/ssPm69dzN?s=raf 💰 STEP 2: Struggling to Get Clients? 📸 Photobooth Marketing Photo Kit 150+ Images Tired of empty websites and low quality photos holding your business back? Use these done-for-you marketing images to look legit instantly. ➡️ https://www.photoboothceo.com/store 🎬 Luxe Photobooth/360 Promo Video for your website and socials Professionally produced customizable video to elevate your brand and book upscale events. ➡️ https://www.photoboothceo.com/store 🎥 Watch How I get HUNDREDS of new 5-Star Google Reviews Automatically ➡️ • My SECRET way to get hundreds of Google Re... 🌟 Clienti Review Marketing (40% Off) The easiest way to get hundreds of 5-star Google reviews and boost bookings. ➡️ https://www.clienti.com/sign-up-pbceo 💳 Lead Fuel CRM Manage every client, booking, and payment all in one place. Create proposals, invoices and contracts on a full CRM platform for small businesses: ➡️ https://www.leadfuelcrm.com/home-6472... 📱 Budget-Friendly Photobooth Apps DSLR Booth (Windows) ➡️ https://fotoshare.co/referral/VBBRLFRUWL LumaBooth (iPad iPhone) ➡️ https://fotoshare.co/referral/VBBRLFRUWL 🎯 STEP 3: Stop Doing This Alone 🤝 Join the Photobooth CEO Facebook Group Connect with other owners share ideas and grow together. ➡️ / 701230633413026 🔧 My Go-To Photobooth Gear 🖨️ DNP DS620 Printer ➡️ https://amzn.to/4cGyvF2 ⚡ Godox MS300V Flash ➡️ https://amzn.to/4cFyb9r 🎥 Canon R100 ➡️ https://amzn.to/3V8doUB 📲 Follow and Subscribe ▶️ Subscribe for Weekly Photobooth Business Tips ➡️ / @photoboothceo 📸 Instagram ➡️ / photoboothceo 💃 TikTok ➡️ / photobooth.ceo 🎥 YouTube ➡️ / @photoboothceo TIMESTAMPS: 00:00 Trust, Niches & Pricing Mindset 01:58 What Brand Really Means 03:15 Greg’s Origin Story 05:13 Services & Niching Strategy 06:41 Marketing That Builds Trust (Transparent Pricing) 08:28 Stop Competing on Price 11:54 Smart Bundling Without Burnout 14:39 Avoid Being a Commodity (Branding Touches) 19:35 Post-Event Keepsakes & Long-Term Value 24:29 What Didn’t Work (Hard Lessons) 26:18 Real Growth Advice 29:53 Referral Engine Strategy 33:01 CRM Systems & Scaling 36:17 Why Greg Does It 38:46 Wrap-Up