Rebuilding an Airline for the 21st Century: LATAM's Data-Driven Transformation скачать в хорошем качестве

Rebuilding an Airline for the 21st Century: LATAM's Data-Driven Transformation

Andrés Bucchi (Chief Data Officer, LATAM Airlines) joins High Signal to unpack how a century-old airline reinvented itself with data and AI—and how that transformation is unlocking value from fuel efficiency to fraud detection. LATAM has built a massive data operation, experimenting across everything from pricing to operations, while customers benefit from a more reliable and secure travel experience. We dig into how LATAM fostered an experimentation culture, why existing data infrastructure is a critical asset, and how the biggest bottleneck in AI adoption isn't the technology itself, but human decision-making. The conversation also looks ahead to the future of generative AI as a software engineering problem, and the organizational changes needed to unlock its full potential. 00:00 The Scale of LATAM Airlines and the Data Function 00:52 Meet Andreas Bucci: From Uber to LATAM Airlines 02:01 Building an Experimentation Culture in a Traditional Industry 06:54 LATAM Airlines: Data-Driven Growth and Experimentation 10:20 Optimizing Operations and Fuel Efficiency with Data 21:02 Experimentation and Zero-Based Budgeting at LATAM 23:58 The Challenges and Benefits of Zero-Based Budgeting 24:13 Fraud Detection in Latin America: Challenges and Solutions 29:21 Generative AI: Current Deployments and Future Vision 37:44 Scaling Data Work: Challenges and Strategies 42:04 The Human Aspect of Decision Making in AI 43:34 Exciting Future of Data, ML, and AI at LATAM 49:17 Conclusion and Final Thoughts