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Nick and Michael are kicking off 2026 with a deep dive into what’s really changing in clinic marketing—and why this year won’t be a repeat of 2025. From rising ad costs to AI overload, this episode unpacks the major shifts already impacting patient acquisition, digital trust, and clinic visibility. It’s a no-fluff look at what clinics need to do now to stay ahead, stay seen, and stay open. Whether you’re trying to scale or just survive, this is the clarity-packed conversation you need to start the year strong. Here’s what they unpack: 📈 Why paid media alone won’t get the job done anymore 🤖 How AI saturation is eroding trust across social and search 💸 Why ad costs are rising in every industry—and what to do about it 📉 The hidden cost of a weak conversion system 🎯 Why omnipresence and branding will separate the winners this year 💥 What private equity and consolidation mean for independent clinics 💡 How “experimental ad dollars” can help you hit the lottery in 2026 🧠 The mindset shift clinics need to build real retention and long-term value This episode is part strategy session, part call to action—and 100% focused on helping you grow a sustainable, profitable clinic brand in 2026. 🔗 Resources & Mentions: Join the Clinic Growth Mastermind: https://clinicgrowthmastermind.com/... on YouTube for upcoming webinars: / @patientcaremarketingproslearn about PCMP’s 90-Day Patient Acquisition Framework: https://patientcaremarketingpros.com/... upcoming conference: https://www.experityhealth.com/resour... 💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵 Urgent Care Association (UCA): https://www.ucaoa.org/ 💬 Stay Connected: Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: https://patientcaremarketingpros.com Facebook: / patientcaremarketingpros LinkedIn: / patient-care-marketing-pros YouTube: / @patientcaremarketingpros9205 Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQj...