🍬🎙️ The Story of Candy Kittens with Jamie Laing & Edward Williams скачать в хорошем качестве

🍬🎙️ The Story of Candy Kittens with Jamie Laing & Edward Williams

🍬🎙️ The Story of Candy Kittens: Lessons in Ambition, Innovation, and Building a Generational Brand Get ready for an inspiring journey through the sweet success story of Candy Kittens! 🌈 Hosted by Andrew McClelland, this keynote session features the dynamic founders Jamie Laing and Edward Williams, as they unravel the fascinating tale behind the creation and growth of Candy Kittens. 🔍 Key Insights: 1. From Hobby to Brand: Discover how Williams and Laing turned Candy Kittens from a hobby and brand idea, without an actual product, into a sensation. Leveraging Jamie Laing's reality TV fame, they built interest and a thriving social media following. 2. Naive Ambition: Overcome scepticism and secure distribution in major retailers by maintaining their quality standards and staying true to their fun, innovative brand identity. 3. Emotional Connection with Customers: Learn how Candy Kittens differentiated itself by creating an emotional connection with customers through high-quality ingredients, transparency, collaborations, and embracing their personalities. 4. Founders' Challenges: Dive into the significant challenges Williams and Laing faced, from hiring the right team to managing people, relinquishing control, and evolving their leadership skills as the business grew. 5. Continuous Innovation: Explore how Candy Kittens maintained a mindset of "better is possible," fueling innovation in product, branding, company culture, and social impact. 6. Generational Brand Vision: Gain insights into Candy Kittens' ambitious long-term vision to become a generational brand, starting with dominating the UK confectionery market and expanding globally. 👥 Who Should Watch: Entrepreneurs, business leaders, and anyone passionate about the journey of building a brand. Whether you're starting a business or looking to scale, the lessons from Candy Kittens are sure to inspire and enlighten. 🎤 About the Speakers: 🌟 Jamie Laing: A true trailblazer in the world of podcasts, Jamie co-hosts podcasts Private Parts, NewlyWeds, and BBC Sounds’ 6 Degrees. He is the co-founder of the fastest-growing confectionery brand in Europe, Candy Kittens. Beyond his entrepreneurial ventures, Jamie remains a favorite on screens, reaching the finals of Strictly Come Dancing and hosting BBC Three's I Like The Way U Move. With over 1.1 million followers on Instagram and 800,000 on TikTok, Jamie's influence extends far beyond the business world. 🐱 Edward Williams: Ed, an entrepreneurial marketeer, studied Industrial Design at Loughborough University. Co-founder of Candy Kittens, he played a pivotal role in creating the company's identity and now manages the business. Under Ed's decisive leadership, Candy Kittens has achieved 100% growth for the last three years. The brand, a certified B Corp, is disrupting the industry with Gourmet Sweets made from a vegan recipe, natural ingredients, real fruit juices, and a commitment to being carbon-neutral and palm oil-free. 👉 Subscribe now and stay ahead in the ever-changing landscape of eCommerce! 🔗 FOLLOW US: Linkedin:   / ecommerce-expo   Newsletter: https://www.ecommerceexpo.co.uk/newsl... Come to eCommerce Expo: https://www.ecommerceexpo.co.uk/ #CandyKittens #Entrepreneurship #BrandBuilding #Innovation #SuccessStories #BusinessLeadership #marketing #ecommerce