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Danny Buck is the CEO and Founder of CRAFTD London. He runs the holding company Brandbuildr, group which includes CRAFTD London, Circulr and Honu. In this episode we get into Danny's origin story, his time building a 100 person e-commerce agency and how he thinks about building successful brands today. Timestamps: 0:00 Intro 0:42 Growing up as an entrepreneur in the UK 04:30 Building an agency 09:00 Switching to build DTC brands 12:00 CRAFTD's crazy growth 14:00 Selling the agency and losing everything 17:00 Philosophy for profitable DTC brands 21:25 Starting CRAFTD with Alex Cannon 24:45 How to create brand values and experience 27:05 Working with Conor McGregor 30:30 The Ronaldo billboard stunt 33:25 Are Facebook ads finished? 34:45 How to think like Gucci 36:25 Advice for new entrepreneurs 38:30 Podcasts, book, follow recommendations 39:48 Mental fitness as a CEO 42:20 The end goal You can find Danny: / thedannybuck / thedannybuck You can find Callum: / mcdonnellcallum Subscribe to the Podcast: https://anchor.fm/callum-mcdonnell