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In this episode we talk with Jan Koch about identifying areas of your photography site to improve conversions. We discuss Google Analytics, Microsoft Clarity and more. You will also learn about WordPress agencies and how they can help your site. https://www.imagely.com/podcast/119 Jan hosts the WP Agency Summit and consults businesses on hosting their own virtual events. His agency empowers community-driven businesses that serve digital agencies to host virtual events so they can grow their loyal audience and establish thought leadership. When he is not working on the business, he loves spending time with his wife and daughter or chasing his silver lab through his backyard. What we discuss: Why Jan loves WordPress What is a WordPress Agency Do photographers need an agency? Using Google Analytics to identify conversion killers on your website. A look at Microsoft Clarity and how to identify conversion killers Reviewing your conversion goals Key items to look at for website improvements