Pinkberry Brand & Its Identity System скачать в хорошем качестве

Pinkberry Brand & Its Identity System

Pinkberry is a franchise of frozen dessert restaurants started in Los Angeles, California and has enjoyed unprecedented global growth to over 300 stores worldwide Hyekyung Hwang, better known as Shelly, is the co-founder of flourishing frozen yogurt chain Pinkberry. Born and raised in South Korea, where her father owned a textile factory, Hwang first came to the United States in 1992 to attend business school at the University of South Carolina. At the helm of Pinkberry is the small downtown-Los Angeles branding firm known as Ferroconcrete and the lady behind the amazing brand is Yo Santosa who graduated from Art Center Pasadena. The brand was to be something that reflected both the essence of modern design and the reminiscence of childhood summers. Pinkberry was to be sophisticated yet playful, stark yet eye-catching, sweet yet tangy. The yogurt itself became an actual character, the Pinkberry, with chocolate chip eyes. She uses playfully direct language to talk. And, as the seasons change, she dresses accordingly. During winter she’s been known to put on shredded coconut earmuffs. The brand encourages customers to have fun with their food, like they did when they were kids; Pinkiberry’s tagline is Swirly Goodness which became the language of Pinkberry. The first word is based on the visuals, referencing the shape of the product and the logo; the second word is more emotion-based, touching on the quality and taste of the product. Pinkberry has stores in Ghana and do well to check the brand out, located in Labone , East Legon and Spintex.