How Brokers Vet, Value, and Prepare a Business Before Listing скачать в хорошем качестве

How Brokers Vet, Value, and Prepare a Business Before Listing

In this episode, Jared Johnson breaks down what really happens behind the scenes when a business owner reaches out to a broker to sell their company. The process starts with a full vetting phase. The broker collects detailed data, verifies performance, and looks for any potential red flags. For e commerce businesses, this often includes direct API integrations with platforms like Amazon and Shopify. This allows the team to pull real numbers straight from the source, rebuild the profit and loss statement, and confirm that everything is accurate. At the same time, the broker organizes all of this information into a clean, standardized listing and data room. This ensures buyers know exactly what they are reviewing. In most cases, brokers do not rely on the seller’s original P&L. Instead, they reformat the financials into a consistent structure that makes businesses easier to compare and evaluate. Jared also explains how pricing works. An internal valuation tool provides an initial range, and experienced vetting advisors refine that range using judgment and historical sales data. Sellers are given a realistic price based on actual market behavior, with the option to list slightly higher or lower depending on their goals. The focus throughout the process is clarity and transparency, helping sellers understand the true market value of their business before it ever goes live.