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Know Your Market

Arts and culture, outdoor adventure, millennials, baby boomers, and generation xers … like any business, Go Greater Reading recognizes the importance of knowing the product and the audience to market successfully. The visitors’ bureau enlisted the help of travel industry experts to survey and identify Berks County’s assets, as well as those groups most interested in these resources. Go Greater Reading relied on the destination analysis to hone and improve their marketing strategy. Once again, watch and learn.