The Conversational AI Transformation of Pharma - Optimizing Human and Virtual Engagement скачать в хорошем качестве

The Conversational AI Transformation of Pharma - Optimizing Human and Virtual Engagement

Watch our 4th session from NEXT Innovation Week (Sep 28-Oct 2) with the title: "The Conversational AI Transformation of Pharma - Optimizing Human and Virtual Engagement" The new normal is upon us - hybrid models of customer engagement will be the transformative strategy for pharma as we emerge from COVID globally. AI solutions drive customer conversations at scale in the virtual setting - enabling 2-way dialogue through push and pull engagement. With HCPs and patients now embracing digital channels in the absence of F2F, pharma must ensure they are optimising all touchpoints to meet customers at their moment of need. Our expert panel will challenge pharma to start now in redefining the customer engagement model by optimising human and digital touchpoints. They will also explore the opportunities for pharma to leverage enterprise conversational solutions across commercial, medical, clinical and patient support business units. Our panellists include: Sophie Ghazal - Global Strategic Partnerships, MSD Shwen Gwee - VP, Global Head of Digital Strategy, BMS Dr John Reeves - CEO, conversationHEALTH Moderator: Dario Safaric - Chairman, NEXT Pharma Date: September 29 Time: 3 PM CET Duration: 60 minutes Make sure you subscribe for NEXT Pharma Summit Youtube channel. #digital #CXM #content #contentcreating #pharma #customerengagement #customerexperience #userexperience #hcp #multichannel #omnichannel #digitalTransformation