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OW64 SYSTEM – STEP 3C (COACHES CORNER) From Outcome Goals to Identity, Behavior, and Self‑Reliance In Step 3C of the OW64 System, coaches from around the world come together in the Coaches Corner to explore how to move professionals from outcome‑only and SMART goals to identity‑based goals that guide daily behavior. This conversation goes deeper than technique. It focuses on the coach’s mindset, the role of gratitude, how to work through resistance, and why self‑reliance—not control—is the foundation of sustainable growth. If you coach leaders, managers, educators, or professionals, this session will help you: Shift from KPIs to Key Behaviors Coach through fear, resistance, and comparison Use identity‑based language (“I am / I have”) effectively Help clients build goals that guide practice—not just outcomes Know when a goal is truly “done right” ⏱️ TIMESTAMPS 00:00 – Welcome to Coaches Corner Global coaches join the conversation and introduce the session. 03:02 – From SMART Goals to Identity‑Based Goals How coaches help professionals shift from outcomes to behavior and identity. 04:32 – “I’ve Never Thought of It Like That Before” The moment coaches know the shift is happening. 06:22 – Coaching Through Resistance to Identity Language Helping managers work through discomfort writing goals as already achieved. 09:11 – Fear of Success vs. Fear of Failure Why resistance often shows up—and how to move through it. 10:38 – The Role of Gratitude in Professional Goal Setting How gratitude creates perspective, grounding, and momentum. 14:14 – Avoiding Comparison and Building Self‑Reliance Why comparison weakens ownership and how coaches reframe it. 18:00 – Early Coaching Mistakes and Key Lessons Learned What experienced coaches learned the hard way. 20:53 – Making Goals Visible and Shared Why visibility and co‑creation strengthen commitment. 23:11 – How to Know When a Leadership Goal Is Done Right Listening for language, calm ownership, and identity alignment. 26:17 – Target Conditions and Daily Practice Why behavior conditions matter more than the target itself. 28:12 – Completing Step 3 and Moving to Step 4 Posting goals and preparing for pillars and areas of focus. 🎯 WHO THIS VIDEO IS FOR Executive & leadership coaches Educators and instructional coaches Consultants and facilitators School and organizational leaders Anyone coaching others through meaningful change 🚀 CALL TO ACTION If you want to learn how to build identity‑based goals that drive behavior, habits, and results: 👉 Join the free OW64 training at ow64.com