How to Become Known (Without Being a Marketing Clone) – Mark Schaefer on Personal Brand, Speaking... скачать в хорошем качестве

How to Become Known (Without Being a Marketing Clone) – Mark Schaefer on Personal Brand, Speaking...

Secrets of Personal Branding SUMMARY In this episode of Present Influence, John is joined by branding expert and bestselling author Mark Schaefer to explore what it truly means to become known in a noisy, copy-and-paste marketing world. They explore why most personal brands fail, how guru-led thinking is killing originality, and why authority is built through relevance, consistency, and usefulness rather than visibility or hype. Mark shares practical insights from his books Known and Audacious, including how speakers and experts can clarify what they want to be known for, choose the right content strategy, and avoid the trap of chasing platforms instead of building trust. This conversation is essential listening for speakers, coaches, and consultants who want to build real credibility, stand out without selling out, and turn visibility into lasting influence. Find out more about Mark and his books at https://businessesgrow.com/ CHAPTERS 00:00 Introduction to Mark Schaefer 02:44 Contrarian Views in Marketing 06:02 The Importance of Personal Branding 08:51 The Role of Speaking in Business 11:49 Advice for Aspiring Speakers 15:00 Finding Your Unique Voice 17:59 Leveraging Social Media for Branding 20:51 Creating Content that Resonates 23:53 Opportunities in the Speaking Industry 26:39 Navigating AI in Marketing 29:59 The Need vs. Nice to Have in Speaking 33:01 Personal Experiences and Lessons Learned 35:52 Conclusion and Resources Visit presentinfluence.com/quiz (https://presentinfluence.com/quiz) to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com (mailto:john@presentinfluence.com) or find me on LinkedIn (  / johnaball  ) You can find all our clips, episodes and more on the Present Influence YouTube channel:    / @presentinfluence   Thanks for listening, and please give the show a 5* review if you enjoyed it.