How to Win on LinkedIn Without Selling Your Soul (Speakers + Coaches) with LinkedIn expert Michel... скачать в хорошем качестве

How to Win on LinkedIn Without Selling Your Soul (Speakers + Coaches) with LinkedIn expert Michel...

Stand Out on LinkedIn: Strategies for Speakers and Coaches SUMMARY In this episode of the Professional Speaking Show, host John Ball engages with LinkedIn expert Michelle J Raymond to discuss the evolving landscape of LinkedIn and how speakers and coaches can navigate its complexities. They explore the challenges posed by AI-generated content, engagement pods, and the pressure to conform to viral trends, emphasising the importance of authenticity and genuine engagement. Michelle shares her insights on how to stand out in a crowded space by building real relationships and creating meaningful content that resonates with audiences. The conversation also touches on the necessity of maintaining an updated LinkedIn profile and the strategic use of various content formats to enhance visibility and engagement. Connect with Michelle and sign up for her LinkedIn Newsletter here:   / michellejraymond   and check out Michelle's podcast here: https://podcasts.apple.com/us/podcast... TAKEAWAYS LinkedIn is becoming noisier and harder to trust, but authenticity can help you stand out. Building real relationships is more valuable than chasing viral trends. Your LinkedIn profile should be treated like your homepage; keep it updated and engaging. Engagement pods may provide short-term visibility but can undermine long-term credibility. Consistency in posting and genuine interaction are key to leveraging LinkedIn effectively. CHAPTERS 00:00 Introduction to LinkedIn Expertise 02:16 Current State of LinkedIn 05:29 Authenticity vs. Automation 09:40 The Impact of AI on Content 11:40 Standing Out in a Homogenised Space 15:37 The Importance of Building Relationships 19:04 The Temptation of Quick Fixes 24:25 Integrity in Online Presence 26:24 Building a Community on LinkedIn 27:29 The Challenge of Engagement Pods 29:39 Navigating LinkedIn's Algorithm Changes 31:12 The Importance of Reciprocity on LinkedIn 34:31 Strategic Commenting for Engagement 36:54 Creating Effective Content on LinkedIn 44:46 Maximising Your LinkedIn Profile 52:30 Final thoughts Visit presentinfluence.com/quiz (https://presentinfluence.com/quiz) to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com (mailto:john@presentinfluence.com) or find me on LinkedIn (  / johnaball  ) You can find all our clips, episodes and more on the Present Influence YouTube channel:    / @presentinfluence   Thanks for listening, and please give the show a 5* review if you enjoyed it.