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Running a ~$50M independent retailer means you don’t guess at consumer behavior — you watch it happen. Jon Halper of Top Ten Liquors is seeing shoppers move fluidly between alcohol, THC, and NA — and the biggest growth right now isn’t just beverages, but edibles and lower-dose THC paired with education. In this episode of Business of Drinks, we cover: 🔶 Why the “adult beverage store” is the future 🔶 How edibles are driving real THC growth 🔶 Why 5mg dosing is key to unlocking new consumers 🔶 The biggest retail mistakes brands are making right now Subscribe to the Business of Drinks YouTube channel for more insights on how brands, retailers, and operators are unlocking growth across adult beverages: @Businessofdrinkspodcast For the latest updates, follow us: Business of Drinks: LinkedIn: / business-of-drinks Instagram @bizofdrinks Erica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn: / erica-duecy-4a35844 Instagram @ericaduecy Scott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedIn: / scott-m-rosenbaum Caroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor. LinkedIn: / caroline-bork-lamb Instagram @borkaline SPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: https://www.swigpartners.com/business... If you enjoyed today’s conversation, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!