Short-Form Video & AI Optimization: SEO for The Shortest Attention Spans on The Web скачать в хорошем качестве

Short-Form Video & AI Optimization: SEO for The Shortest Attention Spans on The Web

Long-Tail SEO in Google is dead - at least right now. Since the launch of AI Overviews and all the other Google Gemini tools, brand discovery and awareness is happening primarily in social media sites - especially where users can Shop, Scroll, Stream and Swipe - the 4 S's of the product discovery journeys according to Google. Learn everything you need to know about using short-form videos for marketing. Video shorts like the ones on TikTok, Instagram Reels and YouTube Shorts are different from long-form video, but we still need them to rank in the individual platforms so that they can build visibility and influence users to build a relationship with your brand. We also want them to get good engagement, so that they can eventually be included in conversations and results within AI utilities like ChatGPT, and Google Gemini. This video will break down how to rank and drive natural brand awareness in the three social platforms, and outline why that is critical for the new SEO.