What will separate winning beauty brands in 2026 скачать в хорошем качестве

What will separate winning beauty brands in 2026

In this clip from the webinar Where Beauty Brands Really Grow in 2026, AJ - SVP of Global Growth at U Beauty and previously part of the Unilever Prestige team - shares his view on what it’s really going to take for beauty brands to stand out in the next few years. He talks about why having a clear point of difference matters more than ever, and why the days of scaling a brand on just one platform are fading. Growth now comes from reaching people in more places, testing more channels, and building a broader presence over time. AJ also touches on something many teams overlook: traditional channels like linear TV and direct mail are starting to come back into the mix, especially when the goal is getting in front of new audiences. This conversation is part of a wider session hosted by Fospha and U Beauty, focused on how beauty brands are rethinking their growth strategies for 2026.