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PR Disasters That Changed Marketing Forever

PR disasters have shaped the way brands communicate, for better or worse. In this episode , Managing Director Veronica Hannon breaks down some of the most famous public relations blunders in history. From tone-deaf campaigns to full-blown reputation crises, we explore what went wrong, how audiences reacted, and most importantly what businesses can learn to avoid making the same mistakes. Whether you’re a marketer, business leader, or simply curious about the power of communication, this video will give you valuable insights into crisis management and brand reputation 0:00 Intro – Trust Is Currency 0:24 Bell Pottinger and the Gupta Scandal 1:59 Collapse of a PR Giant 2:13 Nestlé vs Greenpeace – The Palm Oil Backlash 3:19 Nestlé Baby Formula Scandal 4:43 When Trust Is Gone 4:52 Gerald Ratner and the “Crap” Comment 5:27 The Ratner Effect 6:10 BP Deepwater Horizon Disaster 6:54 BP CEO’s “I Want My Life Back” 7:12 Words, Empathy, and Crisis Response 12:34 Closing Reflections – Lessons from PR Disasters Find us at: https://www.transformcomms.co.uk/ ‪@transformuk‬ is a multi-award-winning marketing consultancy delivering integrated communications programmes. We build businesses, brands and reputations on a regional, national and international scale. Follow us on social media: LinkedIn:   / transform-comms   Instagram:   / transform_uk   Get in touch: info@transformcomms.co.uk