Brave UX: Bill Albert, PhD - Quantifying the User Experience скачать в хорошем качестве

Brave UX: Bill Albert, PhD - Quantifying the User Experience

Bill Albert reflects on what it takes to run effective UX research 💪, why evaluating more than usability is important 😐, and how UX leaders can unlock better budgets 💰. Highlights include: ⭐ Are UX leaders who don’t quantify UX impact derelict in their duties? ⭐ Why is UX sometimes the ambulance at the bottom of the cliff? ⭐ How can UX leaders secure enough budget to enable UX research? ⭐ Should UX research be concerned with measuring preferences? ⭐ Who was Dr. Tom S. Tullis and what impact did he have on your life? #UX #UXResearch #UserResearch #UXR #Usability #UsabilityTesting #MixedMethods #DesignLeadership #BraveUX ====== Who is Bill Albert? Bill is the SVP, Global Head of UX & Customer Development at Mach49 🌱, a growth incubator and accelerator for global 1,000 businesses that has over $50B in market cap and counting 📈. Prior to joining Mach49, Bill was an Adjunct Professor in Human Factors at Bentley University 🎓 and the Executive Director of the Bentley University User Experience Centre for nearly 14 years. Along with the his good friend, the late Dr. Tom S. Tullis, Bill is the co-author of two books, 📘 Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics and 📗 Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies. Since 2013, Bill has been the Co-Editor and Chief of the Journal of User Experience 📝. A peer-reviewed, international, online publication that’s dedicated to promoting and enhancing the practice, research and education of UX design and evaluation. ====== Find Bill here: LinkedIn:   / walbert   Twitter:   / uxmetrics   Company: https://mach49.com/ Journal of UX: https://uxpajournal.org/ Bentley UX Center: https://www.bentley.edu/uxc/ ====== 00:00 Start 00:33 Bill’s introduction 03:00 Why have you dedicated almost a decade to the Journal of User Experience? 04:47 How have the papers that the Journal publishes changed over time? 06:40 What types of people are submitting papers to the Journal? 09:19 Are there any qualifications required to submit a paper to the Journal? 11:02 Is there a need for more rigour in UX research? 14:00 Who was Dr. Tom S. Tullis and what impact did he have on your life? 19:33 What would Tom want to say to UX leaders if he was here today? 21:31 What is the Fidelity Investments - Dr. Tom Tullis Scholarship? 23:18 What was it like working at Lycos during the Dot Com Bubble? 26:54 How did Lycos think about Google? 29:24 Was it an easy decision to leave Bentley University after 14 years? 32:22 Why are you excited about your work at Mach49? 34:59 Have you used JTBD to quantify and prioritise customer problems? 35:59 Why is UX sometimes the ambulance at the bottom of the cliff? 38:42 How much of the resistance to evaluative research is wilful ignorance? 40:34 How can UX leaders secure enough budget to enable UX research? 43:00 Are UX leaders who don’t quantify UX impact derelict in their duties? 45:03 Is there a right way or time to introduce UX metrics to the organisation? 47:42 How did you integrate qual and quant data to see more of the picture at Fidelity? 50:17 What is the myth that we only need 5 users for a usability test? 54:44 How important is it for people observing research to debrief afterwards? 58:10 Why are large sample sizes important for certain research questions? 01:00:49 Should UX research be concerned with measuring preferences? 01:03:18 Why did you dedicate your book to your mother, Sara Albert? 01:05:41 Closing out the show - Thanks, Bill! ====== Liked what you saw and want to see more? Subscribe to the channel: 🔔 https://bit.ly/311OgpS You can also subscribe and listen to the audio version on: 🎧 Apple Podcasts - https://apple.co/3rzixVc 🎧 Spotify - https://spoti.fi/3q47pPA 🎧 iHeart Radio - https://ihr.fm/2MLLQoG 🎧 Google Podcasts - https://bit.ly/2LCXXUn 🎧 TuneIn + Alexa - https://bit.ly/3jAVkz7 🎧 Stitcher - https://bit.ly/3ezPSw0 Follow us on our other social channels for more great UX research, product design, and product management tips, interviews and insights! 🤝 LinkedIn: https://bit.ly/3zvHzLI 📷 Instagram: https://bit.ly/3zvTzwy 📝 Blog: coming soon! ====== Hosted by Brendan Jarvis: LinkedIn:   / brendanjarvis   Website: https://thespaceinbetween.co.nz/ Twitter:   / brendanjarvis