Ep. 186 - What SaaS Leaders Get Wrong About AI скачать в хорошем качестве

Ep. 186 - What SaaS Leaders Get Wrong About AI

Guest: Lara Shackelford, SVP of Growth Marketing, MarTech & CRM at iCapital Why are so many SaaS AI initiatives failing to deliver ROI? In this episode of SaaS Backwards, Lara Shackelford explains why AI tools don’t scale SaaS companies—systems do. She breaks down the biggest mistakes SaaS leaders make with AI strategy, including agent sprawl, poor data foundations, and the lack of change management. You’ll learn how AI-powered revenue systems should work across sales, marketing, and RevOps, how signal-based automation drives better go-to-market execution, and what SaaS CROs and CMOs should prioritize in the first 30–90 days of AI adoption. If you’re responsible for SaaS growth, revenue operations, or go-to-market strategy, this episode will change how you think about AI. –Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review: https://info.austinlawrence.com/conve... We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review: https://info.austinlawrence.com/conve...