Stanford Webinar - Best Practices for Managing and Measuring Partner Relationships, Lynda Kate-Smith скачать в хорошем качестве

Stanford Webinar - Best Practices for Managing and Measuring Partner Relationships, Lynda Kate-Smith

In this webinar, Stanford professor Lynda Kate-Smith provides easy-to-digest frameworks for thinking about partner relationships. What you discover in this session will serve you well with the core partner types most businesses encounter: supplier partners, distribution partners and influence partners. 0:00 Introduction 0:35 Agenda 0:54 Why Partner? 3:24 Core Partner Types 4:50 Whole Product 5:55 Sales and Distribution Channels 7:26 Influence Partners 13:42 Partner Synergy Drives Stratification and Resource Alignment 16:29 Partner Value 17:53 Establishing Guidelines for Partner Investment 19:41 The Partner Business Proposition 20:36 Contrasting the Propositions 23:51 Essentials of Partnering 26:44 Partnering Lifecycle 28:47 Developing a Strategy Overview 29:36 Relationship Overview 30:34 Opportunity Overview 31:09 Business Overview 31:45 Success Overview