Securing Your Brand in China: Trademark Protection Tips and Legal Updates скачать в хорошем качестве

Securing Your Brand in China: Trademark Protection Tips and Legal Updates

With over 1.4 billion consumers, China offers immense opportunities, but also presents unique challenges, particularly in protecting your brand. Securing your brand in China goes beyond just registering a trademark; it involves navigating a complex legal landscape, understanding cultural differences, and staying tuned of regulatory changes. The importance of proactive trademark protection cannot be overstated here, given the country's first-to-file system, which has left many SMEs facing significant hurdles when their trademarks are hijacked by local entities. In this webinar, the IP Business Advisor from the China IP SME Helpdesk explores key tips for effectively securing your brand within China, discusses recent legal updates affecting trademark protection, and shares strategies for protecting your trademark rights against infringement. You will learn from several real case studies from European SMEs. Agenda 00:00 Introduction 00:43 Trade mark basics in China 12:45 How to register a trade mark in China 21:52 Case study 1 - Trade mark application and trade fair participation 24:45 Bad faith registration and strategies 33:10 Case study 2 - Assignment of a malicious trade mark 34:57 Enforcement against trade mark infringement 40:54 Case study 3 - Combatting counterfeiting in international markets 43:30 Take-away messages 44:15 Book a 1:1 consultation session with our IP Business Advisor!