IULM Flow 29 - Neuromarketing and Business Applications скачать в хорошем качестве

IULM Flow 29 - Neuromarketing and Business Applications

Since the first time Prof. Ale Smith of the University of Rotterdam used the word 'neuromarketing' 20 years have passed, yet for many this new discipline is completely unknown or only partly known. Starting from the experience of 14 years of fieldwork and research of the Neuromarketing Research Centre 'Behavior and Brain Lab IULM', and thanks to the copious scientific literature published in recent years, Prof. V. Russo, coordinator of the Research Centre, will explain where neuromarketing stands and what the main applications are in the various professional and business fields. Guests: Prof. Vincenzo Russo, Founder and Director of the Center of Research of Neuromarketing "Behavior and Brain Lab IULM," Associate Professor of Consumer Psychology and Neuromarketing, IULM University