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#thekeringroup #photshoot #realestate #marketing #tampa Always Use Professional Photos — Never Cell Phone Photos When Selling! In today’s real estate market, your home doesn’t get judged at the front door — it gets judged on a screen. Before a buyer ever schedules a showing, they’ve already made a decision based on your photos. That means the quality of your listing photography can literally determine how much your home sells for… or whether it sells at all. And yet, one of the biggest mistakes sellers still make is allowing their home to be marketed with cell phone photos. Let’s be very clear: You would never hire a cell phone photographer for your wedding. So why would you trust one with your largest financial asset? Your Listing Photos Are Your First Showing Over 95% of buyers start their home search online. They scroll through: Zillow Realtor.com Redfin Facebook Instagram Google And they make decisions in seconds. If your photos look amateur: Buyers assume the home is cheap Poorly maintained Not worth their time Or overpriced You don’t get a second chance at a first impression. Why Cell Phone Photos Kill Deals Cell phone photos suffer from major problems: 1. Bad Lighting Phones can’t properly balance: Bright windows Dark corners Interior shadows Result: blown-out windows, dark rooms, ugly glare. 2. Poor Angles Professional photographers know: Where to stand How high to shoot Which lens to use What angles make rooms look larger Cell phone photos often make rooms look: Smaller Crooked Cluttered Uninviting 3. No Editing or Color Correction Professionals: Balance white tones Adjust brightness Correct color Straighten lines Remove visual distractions Cell phone photos look: Yellow Blue Grainy Flat Which makes your home feel old and tired. Buyers Associate Photo Quality With Home Value This is psychological — but it’s real. High-quality photos = Buyers assume higher value, better care, and premium pricing. Low-quality photos = Buyers expect problems, negotiate harder, and offer less. The photos alone influence: How many showings you get How fast your home sells How much buyers are willing to pay In This Market, Photography Matters More Than Ever Today’s buyers are: Comparing dozens of listings instantly More cautious with money More selective Less emotional More data-driven If your photos aren’t better than your competition, your listing becomes invisible. Not bad — invisible. Professional Photography Is Not an Extra — It’s a Requirement A strong real estate agent should: Hire a professional photographer Pay for it themselves Include it in their service Never ask the seller to cover it If an agent suggests using their phone, that is a red flag. It tells you: They cut corners They don’t invest in marketing They don’t understand buyer psychology They don’t take your sale seriously You’re Not Just Selling a House — You’re Selling a Lifestyle Professional photos don’t just show rooms. They show: Warmth Space Flow Natural light Emotional appeal They help buyers picture: Family dinners Holidays Entertaining Relaxation Daily life Cell phone photos show walls. Professional photos sell dreams. Professional Photos Create Real Financial Results Homes with professional photography: Sell faster Receive more showings Get more offers Sell closer to or above asking price Face fewer price reductions This isn’t marketing fluff — it’s data-backed reality. Final Truth: If Your Agent Won’t Invest, Neither Will Buyers If your agent isn’t willing to invest a few hundred dollars into photography… How can you expect buyers to invest hundreds of thousands into your home? Your home deserves: Professional marketing Professional presentation Professional representation And that starts with professional photography — every time. Because your home is too valuable to be marketed like a Facebook Marketplace couch. 📸🏡 FOLLOW US: The Kerin Group (813) 530-1996 REAL Estate - REAL Fun - REAL Community http://www.TheKerin.com / thekeringroup https://thekerin.com/always-use-profe...