Unmasking Consultant Culture: Why Your Expertise Is Not Selling Itself скачать в хорошем качестве

Unmasking Consultant Culture: Why Your Expertise Is Not Selling Itself

Being really good at what you do should be enough… right? Unfortunately, expertise alone doesn’t earn the business. In this episode of The Sales Maven Show, Nikki Rausch breaks down why “consultant culture” is quietly sabotaging sales conversations — and what to do instead. Many consultants believe their knowledge, credentials, or experience should sell for them. But buyers don’t choose based on expertise alone. They choose based on clarity, confidence, and how safe the decision feels. This episode explores: -Why educating prospects too much actually works against you -The difference between being knowledgeable and being chosen -How “toward” and “away from” motivators influence buying decisions -Why giving away the how too early kills your ability to close -How to stop positioning yourself as an option and start leading as the solution -The importance of asking for the business — and how to do it without being pushy If sales conversations feel exhausting, inconsistent, or overly focused on explaining instead of enrolling, this episode will help shift how you show up. Sales doesn’t need to feel heavy, awkward, or performative. With the right framework and intention, conversations can feel natural and effective. Listen in to learn how to earn the business, create balanced sales conversations, and stop relying on your expertise to do all the work. Full blog post here: https://yoursalesmaven.com/blog/unmas... Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! https://yoursalesmaven.com/society/ For more actionable sales tips, download the FREE Closing The Sale Ebook: http://www.yoursalesmaven.com/ebook Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook:   / yoursalesmaven   Twitter: https://x.com/yoursalesmaven LinkedIn:   / nicolerausch   Instagram:   / your_sales_maven   Sales Maven Society: https://www.salesmavensociety.com/ https://calendly.com/salesmaven/work-...