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Hey everyone! In this episode of Limitless with Ishan, I sit down with Bert Mueller, the founder of California Burrito, to unpack the ultimate playbook for starting a food business in India in 2025. If you've ever dreamed of running your own restaurant or food venture, this conversation will give you all the insights, strategies, and real-world lessons you need to succeed. We kick things off by talking about why India is such a vibrant place to start a business and why Bert chose Bangalore as the launchpad for California Burrito. We dive into how to identify the right target market, spot food business opportunities, and even the art of designing a menu that works. One of the most fascinating parts of our chat is how platforms like Swiggy and Zomato have completely transformed the industry. Bert breaks down what it takes to thrive in this ecosystem. We also get into the nitty-gritty of running a restaurant business: sourcing fresh ingredients, understanding user behavior across India, and figuring out what really works in different regions. Bert shares some incredible insights into the unit economics of a burrito bowl, the unique challenges of selling salads in India, and the influence of seasons and festivals on sales. If you've been wondering how much money you need to start, how to raise capital, or how to hire the right people, this episode has you covered. Bert even shares tips for beginners wanting to launch in Bangalore and reveals the winning strategy behind popular brands like Truffles. This episode is a masterclass in building and scaling a food business, and trust me—it's packed with value. So, if you’re serious about starting a restaurant or food venture, this is the only video you need to watch. Make sure to watch the video till the end and take notes! Connect with Bert on LinkedIn: / bert-mueller-47430326 📸 Instagram: https://bit.ly/ishansharma7390ig Join MarkitUpX Discord Server: / discord 😁 About Me: https://bit.ly/aboutishansharma 📱 Twitter: https://bit.ly/ishansharma7390twt 📝 LinkedIn: https://bit.ly/ishansharma7390li CHAPTERS: 00:00:00 Introduction 00:03:01 Why Start a Business in India 00:05:40 Sales of California Burrito on Its First Day 00:06:58 Why Start with Bangalore 00:09:28 Choosing a Target Market 00:11:27 How to Spot Business Opportunities 00:16:11 How to Design a Menu 00:17:52 Swiggy & Zomato Influence on Growth 00:21:12 How Does the Zomato Algorithm Work 00:22:36 Cloud Kitchen for Beginners 00:25:34 The Business of Salads in India 00:26:45 Unit Economics of a California Burrito Bowl 00:28:27 What Is the Best Market to Sell to in India 00:37:20 How to Source Fresh Ingredients 00:41:34 User Behavior in Different Regions of India 00:50:18 How to Scale a Restaurant Business 00:57:20 How Much Money Is Needed to Start a Restaurant 01:00:02 What Kills a Food Business in India 01:01:09 How to Effectively Market a Food Brand 01:02:51 Celebrity-Owned Restaurants 01:06:35 The Winning Strategy of Truffles in Bangalore 01:08:14 Foreign vs. Indian Brand Names 01:09:16 Influence of Different Seasons and Festivals 01:10:15 Raising Capital in a Food Business 01:11:50 How to Hire People in a Food Business 01:15:55 Foreigners Building Businesses in India 01:20:28 How to Start a Business in Bangalore for Beginners 01:23:20 The Future of California Burrito 🌟 Please leave a LIKE ❤️ and SUBSCRIBE for more AMAZING content! 🌟 3 Books You Should Read 📈Psychology of Money: https://amzn.to/30wx4bW 👀Subtle Art of Not Giving a F: https://amzn.to/30zwWbP 💼Rework: https://amzn.to/3ALsAuz Tech I use every day 💻MacBook Air M1: https://amzn.to/2YWKPjG 📺LG 29' Ultrawide Monitor: https://amzn.to/3aG0p5p 🎥Sony ZV1: https://amzn.to/3ANqgDb 🎙Blue Yeti Mic: https://amzn.to/2YYbiNN ⽴Tripod Stand: https://amzn.to/3mVUiQc 🔅Ring Light: https://amzn.to/2YQlzLJ 🎧Marshall Major II Headphone: https://amzn.to/3lLhTDQ 🖱Logitech mouse: https://amzn.to/3p8edOC 💺Green Soul Chair: https://amzn.to/3mWIxZP ✨ Tags ✨ ishan sharma,restaurant,daryaganj,how to open a restaurant,restaurant scaling,restaurant in india,restaurant business in india,restaurant business,dr. vivek bindra,franchise model,restaurant marketing,restaurant tips,business growth,how to start a business,how to start a restaurant business,how to start a food business,How to Start a Restaurant Business in India. (What ACTUALLY WORKS),business,food,startup,food business,how to build a business ✨ Hashtags ✨ #business #startup #food