Why Apple Beat Palm: A Story in Product, Design, and Engineering Excellence скачать в хорошем качестве

Why Apple Beat Palm: A Story in Product, Design, and Engineering Excellence

𝐖𝐡𝐚𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐭𝐨 𝐏𝐚𝐥𝐦, 𝐍𝐨𝐤𝐢𝐚, 𝐚𝐧𝐝 𝐒𝐲𝐦𝐛𝐢𝐚𝐧—𝐚𝐧𝐝 𝐡𝐨𝐰 𝐝𝐢𝐝 𝐀𝐩𝐩𝐥𝐞 𝐠𝐞𝐭 𝐢𝐭 𝐫𝐢𝐠𝐡𝐭? Michael Mace, former Apple marketing director & Palm product planning exec, shares first-hand insights from his time at Palm and Apple. He reflects on product vision, execution missteps, and how business models and company culture shaped their fates. You’ll learn why Palm’s early mobile vision was ahead of its time, what Apple nailed with the iPhone, and why great engineering, design, and product strategy all need to work together to win. Chapters: 0:06 - Overview 0:52 - Palm's successes 3:28 - Palm's failures 7:03 - Apple's innovations 9:10 - Why Nokia/Symbian failed 11:42 - The trifecta of product, design, and engineering excellence 14:06 - Nokia's lack of software & systems excellence 17:35 - Summary #ProductManagement #TechStrategy #GoToMarket #UserResearch #ProductLeadership #BusinessConsulting #ProductExecution #InnovationLessons #CustomerInsight #BuildBetterProducts