The 2026 Growth Playbook: 4 Pillars of a High-Velocity Marketing Engine | Rob Freedman скачать в хорошем качестве

The 2026 Growth Playbook: 4 Pillars of a High-Velocity Marketing Engine | Rob Freedman

Is "Growth Marketing" just a buzzword, or is it the future of B2B SaaS? In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Rob Freedman, former VP of Marketing and Partnerships at EZO (now at Surecam), to deconstruct what it actually takes to build a revenue-generating growth engine for 2026. Rob shares how he helped drive an 8x revenue increase at a former company and outlines his "Lab Model" for marketing—moving away from traditional, siloed demand gen and toward a mindset of radical experimentation and cross-functional alignment. In this episode, we discuss: ✅ The "Growth" Definition: Why a growth marketer must be as obsessed with churn as they are with acquisition. ✅ The 4 Pillars of Growth: A deep dive into high-velocity experimentation, clean data, radical alignment, and ecosystem leverage. ✅ The ICE Framework: How to prioritize experiments based on Impact, Confidence, and Ease. ✅ Answer Engine Optimization (AEO): Tactical ways to ensure your brand is cited by LLMs like ChatGPT and Perplexity. ✅ The Marketing-Product Gap: Why this relationship is more critical (and overlooked) than the marketing-sales handoff. About Rob Freedman: Rob is a veteran marketing leader and the founder of the RainShine Foundation, a non-profit supporting rural communities in the Democratic Republic of the Congo. He currently leads global marketing and partnerships at EZO. 🔗 Connect with Tech Marketing Rewired: Mighty & True: https://www.mightyandtrue.com/podcasts Substack: https://kevinkerner.substack.com/ Spotify: https://open.spotify.com/show/2EyBsvj... Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube:    • Tech Marketing Rewired   🔗 Connect with Rob: LinkedIn:   / robfreedman   RainShine Foundation: https://rainshinefound.org/ #GrowthMarketing #B2BMarketing #SaaSGrowth #TechMarketing #AEO #MarketingStrategy #RobFreedman #DemandGen