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Greenhushing Is the New Greenwashing

In this sharp and timely excerpt from The Responsible Edge podcast, Marissa Rosen—founder of Climate Social—shares a bold warning for brands navigating today’s climate-conscious landscape: silence can be just as damaging as deception. While greenwashing has long been criticised, Marissa sheds light on a growing trend in the opposite direction—greenhushing—where companies doing the right thing choose to stay quiet for fear of political backlash or scrutiny. The risk? Losing trust from an emerging generation of empowered consumers who are actively seeking brands that take meaningful, visible action. With insight drawn from years of communications consultancy and climate advocacy, Marissa makes the case for transparency, courage, and authenticity in brand storytelling—because in the era of accountability, silence speaks volumes. 🎧 Full episode available on theresponsibleedge.com, YouTube, Spotify, or Apple Podcasts.