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Keen to challenge the way you think about pricing and selling your services? In this episode, we dive into the “Cheap vs Expensive” debate and what it really means when you’re offering services, coaching, or expertise in today’s crowded online market. We explore the difference between high-ticket and low-ticket sales strategies, why selling services often feels harder than selling products, and how fear of phone calls can quietly sabotage your business growth. Along the way, we share personal stories and real-world insights into what actually builds trust with potential clients, and why human connection still matters more than ever in a world increasingly dominated by automation and AI. This episode is all about getting comfortable with authentic conversations, understanding the psychology behind pricing, and learning how to engage clients in a way that feels natural, confident, and aligned. If you’ve ever struggled with charging what you’re worth, hesitated to get on a call, or felt torn between volume and value, you’ll take a lot from this conversation. Subscribe for more practical, honest discussions on business, marketing, mindset, and building a sustainable service-based business without losing your voice in the noise. Our Socials and Important Links: / letstalkdogbusiness / @letstalkdogbusiness Website www.caninebusinessacademy.com Community Facebook Group: / caninebusinessacademycommunity Our Book: https://www.amazon.co.uk/dp/106879170... This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ TIMESTAMPS 00:00:14 - Cheap vs. Expensive Discussing the difference between high ticket and low ticket sales. 00:02:27 - Human Connection Importance Emphasising the value of personal interaction in sales processes. 00:04:04 - Avoidance Tactics Identifying avoidance of phone calls as a common issue for many. 00:20:40 - Fear of Inconveniencing Exploring the irrational fear of bothering others during phone calls. 00:41:14 - Human Touch Points Highlighting the need for personal connections in business to stand out.