Greg MacDonald on AdTech Evolution, Data-Driven Partnerships & the Future of Programmatic | Tercept скачать в хорошем качестве

Greg MacDonald on AdTech Evolution, Data-Driven Partnerships & the Future of Programmatic | Tercept

In this episode of the Tercept Podcast, our CEO Gourav Chindlur sits down with Greg MacDonald, Founder & CEO of Chelsea Strategies, to explore the evolving landscape of AdTech from both buy-side and sell-side perspectives. Greg shares insights from his journey—starting at Yahoo and now helping SSPs and commerce media platforms build stronger demand-side partnerships. The conversation dives deep into: 🔹 How programmatic has evolved 🔹 Why transparency and data are now the real currency 🔹 The importance of publisher-level insights 🔹 Common pitfalls supply platforms should avoid 🔹 The power of unified reporting in winning deals 🔹 Where smaller SSPs can shine If you're in AdTech, media, or digital publishing—this one's packed with actionable takeaways! 🔔 Don’t forget to subscribe for more conversations with industry leaders. 📌 Learn more about Tercept: https://www.tercept.com #AdTech #Programmatic #DigitalAdvertising #TerceptPodcast #DataDrivenMarketing #CTV #SSP #GregMacDonald #GouravChindlur