Brand Trust in the AI Era - Teresa Yoo скачать в хорошем качестве

Brand Trust in the AI Era - Teresa Yoo

Teresa Yoo, Vice President, Brand & Content Strategy, IBM AI is reshaping how businesses engage customers, employees, and communities, and therefore will reshape how brands are built and experienced. In a world of infinite choice but finite trust, the winners in this era won’t just be those with the coolest tech. They’ll be organizations that build brand trust into their operational DNA. Terry Yoo will share how IBM approaches this challenge by designing and deploying AI that matches its brand values, not just for itself, but for clients who face the same balancing act.