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Most life insurance agents don’t fail because of leads. They fail because they’re emotional instead of logical. Top producers and agency owners scale because they: track the right numbers, focus on controllable skills, and remove emotion from decision-making. This video break down the exact KPI framework used by agents consistently writing $40K+ months, including: cost per booked appointment, cost to acquire a client, average premium per sale, and ROI. If you’re frustrated, blaming leads, or bouncing between vendors—this video will reset how you think. 🧠 What You’ll Learn ✔ Why emotion kills scale ✔ The law of averages explained for insurance sales ✔ Which numbers actually matter (and which don’t) ✔ How top agents think about leads vs skill ✔ Why cost per lead is the least important metric ✔ How to diagnose skill gaps using KPIs ✔ Why “the leads suck” is usually a lie If you're an agency owner looking to make a million dollars a month, and build an internal lead system for your entire agency apply here: https://agentleadlab.com/strategysession VISIT US https://agentleadlab.com/ Follow Us on Instagram / agentleadlab_ 👍 Like • 💬 Comment • 🔔 Subscribe #LifeInsuranceAgent #InsuranceSales #AgentLeadLab #LeadGeneration #SalesDiscipline #InsuranceTraining