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In this Quick Sips episode of Spilling the Teath, we sit down with Rebekah Mountford, Director of Strategy and PR at Tooth Club - one of the UK’s fastest-growing dental groups, with 18 practices and a huge social media following. Rebekah shares how Tooth Club’s bold approach to marketing, PR, and brand storytelling has helped them grow from one practice to a household name in just a few years - and why social media is a non-negotiable for practices looking to attract and retain patients in 2025 and beyond. In this episode, you’ll discover: • Why TikTok and Instagram Reels are essential for patient growth. • How to turn trends into opportunities that drive real bookings. • Why authenticity always outperforms polish. • How to create relatable, human content that builds trust. • The power of fast responses and lead nurturing on social. • What metrics really matter for measuring success. • How to overcome team resistance and make marketing part of your culture. Whether you’re a dentist, practice manager, or marketer, this episode is packed with practical insights to help you grow your online presence and build a dental brand patients want to visit, not just need to. Subscribe to Spilling the Teath and listen on the go: https://spilling-the-teath.captivate.... Follow us for updates and insights... LinkedIn: / spilling-the-teath Instagram: / spillingtheteath Stay tuned for the rest of Season One, dropping every Wednesday, and explore future-ready dentistry, next-generation technologies, and insights to keep your practice ahead of the curve.