3&6 Crystal Ball Predictions for 2026 скачать в хорошем качестве

3&6 Crystal Ball Predictions for 2026

What will 2026 really look like for hotel marketing, distribution, and revenue strategy? In this episode of our 2026 Crystal Ball video series, hospitality digital marketing expert Tristan Heaword joins Trevor Grant to share three bold - and highly relevant - predictions that hotel general managers, revenue and marketing leaders need to understand now. From Google’s increasing push toward AI-driven advertising to the reality behind ChatGPT entering the travel booking space, this conversation cuts through the hype to focus on what actually matters for hotel profitability, brand control, and cost of acquisition. Key themes explored in this discussion include how Google’s Performance Max and AI-powered ad products are changing the balance of control between hotels and algorithms, and why this shift could have serious implications for brand integrity and long-term direct booking strategy. Tristan explains why these tools may appear more efficient on the surface, yet quietly remove strategic oversight from hotel marketing teams. The conversation also examines whether AI platforms like ChatGPT can realistically become booking channels for hotels. While the promise of “one-click hotel booking” sounds compelling, the realities of fragmented hotel technology, rate distribution, and inventory access present significant challenges. This raises important questions about where AI-driven intermediaries would sit within a hotel’s commercial structure - revenue management, sales and marketing, or somewhere in between. Finally, the episode tackles a provocative topic: is the AI hype already peaking? As innovation accelerates faster than real-world adoption in hospitality, there is a growing risk of AI fatigue. Tristan shares why 2026 could be the year the industry becomes more selective, focusing less on buzzwords and more on measurable commercial impact. If you are a hotel general manager, revenue manager, or hospitality leader responsible for distribution, marketing performance, or strategic planning, this video provides practical insight into where the industry may be heading - and how to prepare for it. Watch now to understand the forces shaping hotel marketing and revenue in 2026, and to ensure your commercial strategy stays informed, intentional, and competitive. Topics covered include: 🔹Google Performance Max and AI-driven hotel advertising 🔹Brand control vs automation in digital marketing 🔹ChatGPT and AI booking predictions for hospitality 🔹OTA disruption and emerging intermediaries 🔹The future of AI adoption in hotel revenue management Subscribe for more expert insights on hotel marketing, revenue strategy, and digital transformation in hospitality. #HospitalityLeadership #HotelRevenue #HotelMarketing #AIinHospitality #RevenueManagement #HotelDistribution #HospitalityTrends #HotelTech #CrystalBall2026