How The Speaking Industry Really Works (Maria Franzoni's Bookability Reality Check) скачать в хорошем качестве

How The Speaking Industry Really Works (Maria Franzoni's Bookability Reality Check)

Maria Franzoni is a former speaker bureau owner and author of The Bookability Formula. She shares a blunt, practical view of what makes a speaker bookable in the UK and European markets, and why “being good” is not the same as “getting hired”. This show is unmissable if you're serious about speaking. What we cover 1. Why “follow your passion” is often terrible business advice 2. The UK/Europe market reality vs the US speaking market 3. Why relevance to a paying market comes before polishing a keynote 4. What really builds credibility (and what screams “fake”) 5. The networking mistake almost everyone makes 6. Why speakers overrun and how it hurts the event (and other speakers) 7. The real reason top-paid speakers get booked 8. What makes organisers and bureaus reject someone instantly 9. Demo videos: why bad video is worse than no video 10. Whether your full keynote should be public or private 11. Plagiarism in the speaking industry and why it happens 12. Podcast guesting as visibility and as training for concise communication Key takeaways 1. Relevance is the filter. If the market doesn’t care, your passion won’t save you. 2. Proof beats claims. Testimonials, outcomes and case studies do the heavy lifting. 3. Bookability is business. Relationships, follow-up and sales habits matter more than most speakers want to admit. 4. Assets signal quality. A weak demo video can quietly kill deals before you’re even considered. 5. Great speakers are often not the highest paid. The most bookable speakers usually run the best business. Guest Maria Franzoni 1. LinkedIn: Maria Franzoni 2. Website: mariafranzoni.me 3. Book: The Bookability Formula (Great read) Links and resources mentioned 1. Speaker bureau newsletters and topic forecasts (example: Chartwell) 2. The Dip (Seth Godin), referenced by John in the wider show context 3. Judy Carter (comedy writing advice mentioned), The New Comedy Bible, and see previous guest appearance. Chapters 00:00 The bookability reality check: talent vs getting hired 01:10 “Follow your passion” is bad advice (and what to do instead) 03:20 UK/Europe vs US markets, and why relevance matters more here 06:05 Credibility: why “I can speak on anything” is a red flag 09:10 Proof and positioning: testimonials, outcomes, and avoiding fake signals 11:10 Relationship-first marketing: why “pitch slapping” backfires 16:20 Professionalism on stage: time overruns, preparation, and rehearsal 29:05 Finding a bookable topic: test before you build 32:40 Networking that works: depth over volume, and why it’s a business 38:30 Bookability signals: style, language, demo videos, and full-talk access 49:10 Plagiarism and protecting your IP 52:10 Podcasting for speakers: visibility plus training (and wrap) If you enjoyed this Rate the show 5* on Spotify or Apple Podcasts. It helps the algorithm do its thing, so more speakers find the show without you having to become a street evangelist. Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz. Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on. For speaking enquiries or to connect with me, you can email john@presentinfluence.com (mailto:john@presentinfluence.com) or find me on LinkedIn (  / johnaball  ) You can find all our clips, episodes and more on the Present Influence YouTube channel:    / @presentinfluence   Thanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave us a rating there. Mentioned in this episode: The Strategic Speaking Business Audit Take this quick quiz to find out where and why your speaking business is leaking opportunities.