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Evolving Design Practices in Architecture: Navigating Clients, Identity & Growth What happens when architects must balance timeless design values with the fast pace of social media? In this thought-provoking panel from FOAID 2024, three leading voices in Indian architecture—Zaki Shaikh of Parthenon Architects, Natasha Kochhar of LTDF, and moderator Amit Aurora of groupDCA—explore how design practices and architecture firms are evolving to stay relevant in today’s digital world. This conversation dives deep into how architects design with shifting client expectations, the influence of Pinterest and social media, and the challenge of maintaining architectural storytelling, firm identity, and creative vision in a commercially driven design business. From selecting materials that support timeless design interiors to leveraging platforms like FOAID for growth, the panel offers advice for next-gen architects, emerging architects, and those shaping future-ready architectural design for home. With honest talk on architecture trends, architectural panels, digital influence, and architectural branding, this session is essential for anyone serious about architectural growth and navigating modern architecture advice with the right design tools and mindset. Topics covered include: How clients have changed in the social media era The conflict between creative identity and business demands The evolution of material use and adaptability Whether social media and influencer culture benefit architectural practices Advice for future-ready architecture practices Timestamps: 00:00 – Opening remarks: What is a design practice vs. a business? 01:50 – Navigating changing client expectations from past to present 05:00 – Why client behavior hasn't changed, just the tools have 08:55 – Architecture's relationship with social media and public positioning 10:50 – Do platforms like FOAID help get clients? Real-world take 14:10 – Evolution of material selection and timeless design choices 19:15 – Dealing with unrealistic client expectations & Pinterest dreams 25:15 – Striking a balance between firm identity, growth, and client needs 30:22 – Final advice to emerging architects on staying rooted while evolving This session is a must-watch for architects who want to stay relevant, resilient, and rooted in an ever-evolving design world. _________ About FOAID FOAID embarked on a remarkable journey to create an enigmatic experience for the architecture and design fraternity in 2014. Festival of Architecture & Design celebrates architecture & design through discussions, debates, talks and networking opportunities. Visit : https://foaidindia.in __________ ➡ Still haven’t subscribed to FOAID on YouTube? Click Here: / / foaidindia __________ Follow us - ‣ Instagram : / foaidindia.in ‣ Facebook : / foaidindia.in ‣ LinkedIn : / dashboard ‣ Twitter : https://x.com/foaidindia/ [This video has been recorded during the FOAID event. FOAID retains the full copyrights over the video recordings and their distribution. However, all content, presentations, designs, ideas, and intellectual property shared by the participating architects and speakers remain solely their own. FOAID does not modify or alter any of the original presentations, videos, or images provided by the speakers. Please note that background music may have been changed or replaced to comply with copyright regulations. No part of the speakers’ content has been edited or tampered with, ensuring the authenticity and integrity of their work as originally presented.] #ParthenonArchitects #groupDCA #LTDF #ArchitectureFirms #ArchitectsDesign #TimelessDesign #ArchitectureSocialMedia #PinterestClients #FOAID2024 #ArchitectForDesign #DesignCulture #ArchitectureBusiness #DigitalInfluence #NextGenArchitects #NatashaKochharArchitect #AmitAurora #DesignPractice #ArchitecturalDesign #ArchitecturalBranding #DesignTools #SocialMediaImpact #EmergingArchitects