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In this powerful session from FOAID, Kaif Faquih of Faquih & Associates shares game-changing insights on the business of architecture—a subject often neglected by creative professionals. With decades of experience building a thriving architecture firm, Kaif delivers clear and practical business tips that go beyond aesthetics to focus on real-world strategy and success. Covering 7 essential principles for running a design practice, Kaif discusses topics like cash flow, productivity tips, architecture project contracts, and aligning designing with business goals. Whether you're a solo practitioner, young designer, or part of a growing architecture association, these lessons will reshape the way you think about the business side of your firm. From avoiding the "contract trap" to managing design for project deliverables, this talk is a must-watch for every architect looking to scale smartly. If you're interested in business ideas, architecture design, architect design house, or how to become an architect CEO, don’t miss this blueprint for sustainable success in the architecture business. Timestamps: 00:00:25 – Why business of architecture matters 00:01:42 – Seven key principles for a successful practice 00:02:55 – The “Water Bucket” analogy for managing cash flow 00:04:16 – The Contract Trap: mismatch of time and money 00:06:18 – Solutions: inflation clauses & scope control 00:07:21 – Working with clear deliverables and templates 00:09:07 – Productivity tips for individuals and teams 00:13:13 – Why decentralizing decisions boosts growth 00:14:42 – Understanding waxing & waning sectors 00:17:04 – Why balancing business with design creates better opportunities #KaifFaquih #FaquihAndAssociates #ArchitectureBusiness #ArchitectCEO #DesignPractice #FOAID #FOAID2024 #BusinessTips #ArchitectureFirm #ArchitectDesign #ProductivityTips #YoungDesigner #BusinessOfArchitecture __________ About FOAID FOAID embarked on a remarkable journey to create an enigmatic experience for the architecture and design fraternity in 2014. Festival of Architecture & Design celebrates architecture & design through discussions, debates, talks and networking opportunities. Visit : https://foaidindia.in __________ ➡ Still haven’t subscribed to FOAID on YouTube? Click Here: / / foaidindia __________ Follow us - ‣ Instagram : / foaidindia.in ‣ Facebook : / foaidindia.in ‣ LinkedIn : / dashboard ‣ Twitter : https://x.com/foaidindia/ [This video has been recorded during the FOAID event. FOAID retains the full copyrights over the video recordings and their distribution. However, all content, presentations, designs, ideas, and intellectual property shared by the participating architects and speakers remain solely their own. FOAID does not modify or alter any of the original presentations, videos, or images provided by the speakers. Please note that background music may have been changed or replaced to comply with copyright regulations. No part of the speakers’ content has been edited or tampered with, ensuring the authenticity and integrity of their work as originally presented.]